Bodybuilding supplements can be taboo depending on who you talk to. There are those with a great understanding of what these type of supplements are, and there are those who simply understand what they have been told through the years. In the media, it is perpetuated regularly when you hear about an athlete being banned for using performance enhancing substances. This is what people are being told, but are not being told exactly what those are. Because of this, when someone looks at an advertisement or simply the packaging of any supplement, they equate the wording with the problem. However, regardless of what is considered popular belief among many, the industry is growing at a very steady pace.
While there are those out there unwilling to understand what bodybuilding supplements are representing, they are a slowly decreasing number. There are quite a few companies today that sell supplements, and one certainly stands out above the rest. The Vitamin Shoppe is a publicly traded company and have been growing steadily every year. Among this group, there is also GNC and Popeye's Supplements. These groups sell most every brand manufactured supplement to-date. While there are many, the fact the The Vitamin Shoppe is publicly owned gives everyone a great insight to part of the industry. While the industry is vast, this group in particular holds some of the largest market share.
In 2008, the sports nutrition supplements industry was marked in at $4.2 billion in sales. The Vitamin Shoppe annual report for 2012 marks sales at $950.9 million in which 53% of those supplements were specifically related to sports nutrition. The average year over year growth for this company from 2007 - 2012 has been just over %10 with a slight decrease in 2010 which can easily be related to the economic fall during the time. People were still however looking to train hard despite the financial hardships, as the industry as a whole was still growing at a positive rate.
While the numbers don't lie the problem still exists. Various companies have tried their best to eradicate the poor and still rampant mentality towards bodybuilding supplements. Some companies have begun to succeed as well. If you have ever watched a recent mixed martial arts event, you may see some athletes sporting shorts with the Muscle Pharm brand. This raised a few questions among people. The most common one is, "how is that even allowed?" It's funny what a little education can do when it comes to a small lacking in understanding. Even Olympic athletes will have their favorite brands that have been cleared for use in the games.
Bottom line, whilst there nevertheless exists in the short-term, a stigma that might be unfavorable to supplements and people who may use them, it is a growing business. With the push a lot more not too long ago in our culture to get match, it's only going to grow to be a lot more well-known. While supplements do not do each of the work for you personally when you are training for whatever it's you're wanting to attain, they do lend a helping hand. It's a lot more about understanding what supplements are going to most advantage you, and why.
While there are those out there unwilling to understand what bodybuilding supplements are representing, they are a slowly decreasing number. There are quite a few companies today that sell supplements, and one certainly stands out above the rest. The Vitamin Shoppe is a publicly traded company and have been growing steadily every year. Among this group, there is also GNC and Popeye's Supplements. These groups sell most every brand manufactured supplement to-date. While there are many, the fact the The Vitamin Shoppe is publicly owned gives everyone a great insight to part of the industry. While the industry is vast, this group in particular holds some of the largest market share.
In 2008, the sports nutrition supplements industry was marked in at $4.2 billion in sales. The Vitamin Shoppe annual report for 2012 marks sales at $950.9 million in which 53% of those supplements were specifically related to sports nutrition. The average year over year growth for this company from 2007 - 2012 has been just over %10 with a slight decrease in 2010 which can easily be related to the economic fall during the time. People were still however looking to train hard despite the financial hardships, as the industry as a whole was still growing at a positive rate.
While the numbers don't lie the problem still exists. Various companies have tried their best to eradicate the poor and still rampant mentality towards bodybuilding supplements. Some companies have begun to succeed as well. If you have ever watched a recent mixed martial arts event, you may see some athletes sporting shorts with the Muscle Pharm brand. This raised a few questions among people. The most common one is, "how is that even allowed?" It's funny what a little education can do when it comes to a small lacking in understanding. Even Olympic athletes will have their favorite brands that have been cleared for use in the games.
Bottom line, whilst there nevertheless exists in the short-term, a stigma that might be unfavorable to supplements and people who may use them, it is a growing business. With the push a lot more not too long ago in our culture to get match, it's only going to grow to be a lot more well-known. While supplements do not do each of the work for you personally when you are training for whatever it's you're wanting to attain, they do lend a helping hand. It's a lot more about understanding what supplements are going to most advantage you, and why.
About the Author:
Kyle Heier is an Executive and Author for Battle Yourself. Our company provides quality services with their personal trainers online as well as fitness and sports education. We want to make sure you have the best communication and education available to you in order to help you achieve your fitness, athletic, or lifestyle goals. Sign up now with the personal trainer of your choice to get you started on your journey, or become an associate today and earn money promoting our online fitness training service.
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